Brad
HoffmaN
Business Design &
Product Innovation
Data shows us the past and in many ways can help show parts of the future. Data can also be what paralyzes us from seeing the future potential. The world is ever-changing and we must constantly be thinking of what trends - social, economic, technological, or otherwise - are impacting what to do next. I enjoy asking questions and seeing where they lead.
01 Method
WHAT I BRING
I have experience leading teams for reporting and analysis, budgets and forecasting, and experience design. This gives me a unique perspective in operations, in finance, and in consumer demand. I bring these skills together to ask out of the box questions and dive into the details differently. I take what I learn and develop product visions that are innovative.
Nick, Head Sales & Marketing Asurion
Brad is a consummate collaborator who always brings enthusiasm and a fresh perspective to our conversations and projects. His high energy and intellectual curiosity are infectious. Brad always endeavors to keep the customer experience at the forefront of product design decisions. I have enjoyed working with Brad on several projects because of his partnering approach, and I would jump at the chance to work with him again.
Barbara, CCO Duke Energy
Brad shows curiosity, intellect and an openness to continually learn and improve. His ability to take experiences he has had and apply them to areas he has not experienced allow him to innovate and to create a fresh approach. His analytical rigor combined with quest to improve provide him the basis for success across a range of opportunities.
Anna, CEO Stoked
Brad was a student of mine in the Executive Education program at the Hasso Plattner Institute of Design (d.school) at Stanford. I was impressed with his ability to easily work with an incredibly diverse team. His quiet confidence helped those around him navigate uncharted territory and in many ways he acted as the glue for the project team.
Financial Feasability
Operational
Viability
Customer Desireability
02 PORTFOLIO
MY LATEST WORK
03 Experience
2021 - PRESENT
CSAA - AAA Insurer
Sr Dir Product Delivery
Oversee full end to end for the purchase experience at CSAA for agents and customers. This includes all web assets, APIs, and strategic roadmaps.
2019 - 2021
THE HARTFORD
Director Product Management
Starting with research, created the concept for and launched Puttyinsurance.com.
2015 - 2018
VERIZON
Director Product Management
Led multiple cross-functional teams to bring products to market. Focused on meeting deadlines through collaboration while balancing business and customer needs.
2014 - 2015
VERIZON
Associate Director FP&A
Led the regional finance team with all needs surrounding reporting, budgeting, sales discounting, escalated customer retention offers, and adhoc requests
2013 - 2014
VERIZON
Associate Director Reporting & Analysis
Managed a team responsible for all reporting to support regional teams and leadership initiatives
2011 - 2013
VERIZON
Prior to Management
Various positions of increasing responsibility in retail sales and analytics
2008 - 2010
ACBB - BITS
Consultant
Led initiatives to improve customer information gathering and data quality
CONTACT
I am always open to work on interesting projects or to discuss an emerging trend. Feel free to reach out to me here, at the below email, or on my LinkedIn.
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